City Gate East
Toll House Hill
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the room and rising.
No surprise. Branson is a dream for journalists and an absolute PR natural. What was a surprise was that he didn’t have a PR officer attending to conduct the press conference itself.
There was no apparent solution until it began to dawn on me that I should conduct it. After all, I had been a business journalist myself and already had over a decade of PR experience.Read more…
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