City Gate East
Toll House Hill
In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to "how?".
You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you've read my other posts you should have it by now) but you need tactics.
You need to add the HOW, to your who, what, where, when and why. Otherwise, it is all just noise and nothing gets done. Zero results.Read more…
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